Read this before you continue wasting time on your failed startup

90% of startups fail. That includes yours. You might think your idea is great, but the statistics are clear. Only 1 in 10 startups will succeed. What would you do to stay in the remaining 10%?

You see, most entrepreneurs think about business the wrong way.

Some think you need a revolutionary idea: a groundbreaking app, a product that’s never existed.

And there are those who think that whatever it is you build, someone will find it valuable enough to pay for it.

But they are dead wrong.

People are very conservative when it comes to spending money. They don’t want the shiny new thing, and they won’t buy something just because you are selling it. It needs to be truly valuable to them.

How do you add value?

In one of three ways:

• Save them a bunch of money
• Save them a bunch of time
• Make them a sh*t ton of money

If you do one of those, I can guarantee people will pay. What would you say if I offered: “If you pay me $500, I’ll make you an extra $10.000. Otherwise, I’ll give them back”. You’d be a fool not to take me up on that.

So, how do you build a sustainable and successful business? Be valuable to your customers. Be truly valuable.

Generating true value will move your startup from the 90% to the 10% group. Stop guessing, and start thinking about how you can stand out from the crowd. See you in the 10%.